When Chad Jeffers came to me, he had a concept for a book to help musicians “make it”. The key to success for those people struggling to be seen and heard through the noise in the music industry. He wanted to share with others his perspective on the things that helped make him so successful in the industry. At the time, he had a limited online and social media presence with no e-commerce functionality on his website.
Initially, I helped him structure an outline and the first draft of his 25 Notes for the Successful Musician book to present to editors. Then worked with him to source independent publishing outlets to produce the first physical copy. We also helped build his www.chadjeffers.com website and developed his ongoing digital sales strategy for his independently published book, 25 Notes for the Successful Musician.